Medical Center Brand Marketing

Englewood, NJ

VISUAL IDENTITY
WEBSITE DESIGN
PRINT DESIGN
MARKETING

Founded in 1986 by then Director of Mammography at Columbia-Presbyterian Hospital, Bergen Imaging Center, P.A. was the first facility dedicated to mammography in New Jersey and the first radiology practice in Bergen County to offer Digital Mammography.

Logo Design

When Bergen Imaging center came to us, they explained how they were a medical center that families stay with. With that in mind, we designed the symbol used in the logo for Bergen Imaging Center P.A., to represent three generations of women.

Brand Strategy

Our goal was to focus on the simple fact that Bergen Imaging Center P.A., in Englewood is a family medical center that generation after generation will feel comfortable coming to. From the symbol that was created, to the comfortable color scheme and traditional font selection. These elements are used throughout all designs and campaigns to represent the brand’s identity.

Web Design

Bergen Imaging Center’s website features monthly articles for tips and women’s health information. Its mobile friendly design allows existing and potential patients to explore services and helpful information wen selecting a health care center.

Print Design

Both in securing patients/users and in developing relationships with clinics and medical partners, we created and delivered leveraging print and digital materials, including posters, stationery, email marketing campaigns, and brochures, ensuring a consistent, memorable experience throughout every interaction with BIC.

Medical Center Search Marketing Results

Both in securing patients/users and in developing relationships with clinics and medical partners, we created and delivered leveraging print and digital materials, including posters, stationery, email marketing campaigns, and brochures, ensuring a consistent, memorable experience throughout every interaction with BIC.

What our clients had to say:

SmartNet created an attractive, user friendly website for our practice. They maintain our site, make sure our SEO is the best it can be. They always have excellent ideas about how to grow our practice and their response time is impressive. I have the utmost confidence in their team.


Susan, Bergen Imaging Center, P.A.