Deli Branding from Scratch

Industry: Local Deli

Location: Financial District, NYC

Projects: Logo Design, Packaging, Window Design, TV Menus, POS Design, Photo Editing, Signage, CPG design

Launching a new food concept in the Financial District required a bold strategy to cut through the neighborhood's corporate noise.

We built the BONY's brand from the ground up, deploying a bright, inviting visual identity across their physical store design, and custom packaging to aggressively capture local foot traffic.