Iconic Bakery Rebranding

Industry: Doughnut Shop

Locations: Multi-Location Retail

Projects: Visual Branding, Retail Packaging, Experience Design, CPG Design & Exhibition Branding

As an established NYC staple, Dough Doughnuts needed to move past kraft packaging to maximize their street-level brand recognition.

We designed a classic visual identity, anchored by an instantly iconic doughnut box, that completely unified their packaging and created absolute consistency across their physical brand.

Next up is their CPG expansion. We are currently translating this unified visual system to the grocery shelf with retail-ready packaging for their baked crisps.