Environmental Visual Branding

Hockessin, DE


The Delaware Clean Water Alliance is a broad-based coalition of organizations and stakeholders across the state working together to secure funding for clean water initiatives. They launched a campaign to improve the quality of Delaware’s water by educating people about the importance of clean water, and we were there since the first days of developing a clear cut brand identity and direction.

Logo Design

The logo that we designed for Delaware’s Clean Water campaign conceptualized clean water in the State of Delaware, to create an iconic mark that is used across all of their media.

Brand Strategy

We worked with OpenDoorMedia & the Delaware Nature Society’s team of scientists to create an aesthetically pleasant and clean cut logo to represent their important campaign; Clean Water Delaware. This campaign is focused on…well…clean water for Delaware. The brand that we designed is simple and straight to the point, which doesn’t make you think.

Web Design

CleanWaterDelaware.org uses the website that we designed to post upcoming event information and past event photos. The WordPress content management system that we provided them, allows easy updates on a regular basis.

Graphic Design

The Delaware Nature Society’s Clean Water campaign utilized the brand that we created for them on every opportunity that they had. From event & rally print material, to promotional pieces such as water bottles, stickers and more. We’re hoping that due to this ongoing campaign, Delaware’s waters will run clean, and we are proud to be a part of it.

What our clients had to say:

“Without SmartNet’s help, we would never be able to bring our ideas together into one cohesive brand.”

Danielle Van Drew, DRP Strategies