Internet marketing seems to get more complex with each passing month. That can create difficulties for small business owners, marketing managers, and executives who want to attract customers over the web, but don’t have time to experiment with new platforms every week.
That’s especially true when it comes to online business directories, like the ones found on Google, Yelp, and other important sites where customers can find information and leave reviews. Because there are dozens of these websites around, including many that are specific to certain industries or areas, marketers tend to focus on one or two that ignore them altogether.
That can be a big mistake, though.
Additionally, here are a few important reasons you can’t afford to neglect your online business profiles…
Your Profiles are Important for SEO
Not only does Google incorporate reviews and information from its business profiles into search results, but other online directories have high search visibility. In other words, the entry you have on one of these websites might appear the top few listings of a search engine results page. Conversely, if you don’t have a profile, and your competitors do, they might get search traffic that would have otherwise found its way to you.
Inaccurate Profile Information Can Hurt You
It’s one thing to have a profile, and another thing for that profile to be up-to-date with accurate information. Because prices, people, and contact details can change, it’s important to regularly review your profiles and ensure they are still sending customers in the right direction. Also, note that some directories may add you automatically – but they might do it with details that aren’t correct, or confuse you with another company. Either way, your business isn’t going to be helped.
Online Reviews Can Affect You in a Big Way
Once you have complete profiles on the right directories, customers can leave reviews for your business and its products or services. These can have an enormous effect on your sales and marketing, since buyers are much more likely to put trust in the opinions of unbiased reviewers than they are your own marketing messages. Just a few pieces of positive feedback can help boost your credibility and improve sales almost overnight.
There are More Directories Than You Think
Although lots of business owners and marketers don’t realize it, there are literally dozens of online business directories out there. And, each of them can help to improve your search engine positioning, make you seem more credible and reputable, and expose you to new buyers. You can’t get these benefits without being involved, though, and that can mean completing dozens of profiles. Luckily, there is a better way…
It’s Easy to Get the Directory Marketing Help You Need
Because this is such an important and emerging part of Internet marketing (and for that matter, building positive word-of-mouth offline in the real world), we have created a fast, easy, and affordable service to help. For a low monthly fee, we will establish profiles for you on dozens of online directories, monitor them, and ensure they stay up-to-date.
If you’re looking for an easy way to make a bigger splash with customers, this could be the opportunity you’ve been waiting for. Call a member of our team today and see how easy it is to start getting new business from online business directories.