Non-Profit Web Design
New York, NY
The Food and Beverage Association of America (FBAA) is dedicated to promoting and advancing friendly relations between members, encouraging continuing education, assisting in career growth, providing industry-related scholarships, and providing philanthropic support for critical social issues. We worked with FBAA to re-establish their overall brand identity, that will they plan to use at their monthly events, as well as online.
The new logo that we designed for FBAA used their previous colors and boxed encasement, but introduced a modern feel through typography. We wanted to design a logo that was timeless, for them to display proudly at all of their charity events.
This non-profit was founded in 1956 and since then, did not have a powerful or memorable logo to represent their brand. We backtracked their brand history, to retain any design elements, in order to accommodate their association members who were not used to change. We feel confident that what we designed a logo that is iconic for their organization.
The FBAA uses their website to post upcoming and events, as well as photos from past events. We gave them the WordPress Content Management System tools and training to manage this, easily, on their own.
What our clients had to say:
“SmartNet successfully recreated a brand that was almost 60 years old, and they did it with taste (no pun intended). “