Website design trends tend to come and go, but lately we’ve come across one we’ve absolutely fallen in love with: using videos on the home pages of business websites.
View Full Project Case Study Including Video Production: Contractor Website Design
Instead of the kinds of standard banner images most businesses use, we are having great success with video clips that play behind the banner and opening text. Why is this such a cool way to build a homepage? And should you consider giving it a try? Here are a few things to think about…
Video is Engaging
In several different psychological studies, researchers have discovered that humans key in on video more than they do text and images. The movement causes us to activate parts of our brain that plain text and images don’t, creating instant interest, an emotional connection, and a more memorable experience.
Those are all the results you’re trying to generate from the home page on your website, so why not use a powerful and proven tool?
Home Page Video Can be Convenient and Inexpensive
We can almost hear a handful of business owners and executives out there grumbling about the costs of producing a high-quality video. While it’s certainly not a bad idea to have a custom clip generated if you can use it for other purposes, the fact of the matter is you don’t have to. There are lots of stock video clips available for use in virtually any kind of industry. Certainly there are many that could work perfectly well for your site.
So, if you’re looking to grab attention and create an interesting visual effect, know that you don’t have to break the budget to do so.
Video Clips Tell a Story
It’s amazing the way a five second video clip can convey story and emotion in a way that grabs a viewer’s attention. In a brief moment, they can get a sense of what your business is all about, feel the personality of your company, and grasp a few of the concepts that differentiate you from your competitors.
Much is made of the role of storytelling in online marketing these days, and there’s no better way to tell a story than by using a short video clip with the colors, images, and tone you choose.
Video Formatting Matters
Embedding video into your home page isn’t as simple as plugging in the clip and letting it play, however. You’ll want to ensure yours is properly formatted for fast loading, clean viewing, and accelerated mobile performance. Otherwise, visitors coming to you through smart phones and tablets might not get a crisp experience. Don’t let a few technical details ruin the effect.
Are you interested in learning more about video production, and how it can affect your homepage, landing pages, and content strategy? Take a moment to reach out to the SmartNet Solutions’ creative team – or check out our online portfolio to see some of our recent work for yourself. What you’ll find just might convince you that video is the way forward for your company, too!